Eugenie Bouchard is a marketer's dream

Eugenie Bouchard's agent believes the new golden girl of tennis can become the sport's most famous player and surpass Maria Sharapova as the most marketable female athlete on the planet.

The 19-year-old Canadian has turned heads during her Australian Open campaign, winning the hearts of the public and respect from the tennis fraternity in an inspiring run to the grand slam semi-finals.

Her agent, Sam Duvall, who has worked with Bouchard since she was 13, believes the teenager has the potential to become the face of the sport. ''Marketability wise, I think she can be the most famous tennis player in the world,'' Duvall said.

''She's got the personality, she's got the game, she's got the looks. She speaks two languages [French and English] and the crossover appeal is great. Aussie fans love her, French fans love her … I think she is very rare, let's put it that way.

''I really think she has the ability to be more marketable than Maria [Sharapova]. She speaks the two languages where the four grand slams are played.

''Maria was Genie's idol when she was younger, but now they're competitors. But if Maria is the bar, Genie has the ability to exceed that bar. She has to perform on the court to do that, and Genie knows that. Maria has won four slams. Her marketability, if she performs, I have to say is better than anyone on tour. She is the total package. It's unbelievable how focused this girl is.''

A win in Thursday's semi-final against Li Na will see Bouchard become the fourth teenager in the last nine years to reach a grand slam final.

That list includes three of the most marketable women in tennis - Sharapova, Ana Ivanovic and Caroline Wozniacki - who all catapulted into the top-10 most-paid female athletes in the world within 18 months of their maiden grand slam finals appearance.

The trio are still among the top-10 most-paid female athletes, with Sharapova ($US29 million in 2013) having topped Forbes Magazine's list of the rich and famous for the past nine years.

Sharapova, who heads the list ahead of Serena Williams ($20.5million) and Li Na ($18.2million), is connected to some of the biggest brands in the world. The Russian is sponsored by Porsche, Samsung, Tag Heuer, Nike, Evian, Head and Cole Haan, while Bouchard's resume of sponsors includes Canadian communications company Rogers, Pinty's, Tourna Grip, Babolat and Tennis Canada.

But interest in Bouchard, whose main sponsorship deal is with Nike, has skyrocketed over the past week given her success and the impression she has made at the Australian Open.

''We've gotten some requests for initial talks with some watch companies and things like that,'' Duvall said. ''She has got some good deals in Canada already … But everything is going to be predicated by her tennis. She knows that. She's in a good spot.''

The story Eugenie Bouchard is a marketer's dream first appeared on The Sydney Morning Herald.

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