The Queanbeyan Age

Astro treks, cowboy tours: How Aussies are using travel to find their tribe

More people are finding like-minded individuals through travel.

Travel

Astro-adventuring and going abroad to find "cowboy core" are two ways Australians will travel in search of connection in 2025.

Sarah Falson
Updated November 5 2024 - 12:33pm, first published 12:03pm

The organisation's head of destinations APAC, Jarrod Kris, said 2025 was all about "the collective adventure".

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"If we look at the types of connections that travellers look to make, we've started to see that they look for these experiences where they can sort of share like-minded purpose," Mr Kris said.

"Things like garden fanatics or art connoisseurs or hardcore gamers, there's conventions, and places where they can meet and adventure through parks and different sort of experiences ... "

People gather for a total solar eclipse at a viewing site 24km from Exmouth, Western Australia, on April 20, 2023. Picture by AAP Image/Aaron Bunch
People gather for a total solar eclipse at a viewing site 24km from Exmouth, Western Australia, on April 20, 2023. Picture by AAP Image/Aaron Bunch

Skyscanner's data shows a third of Australian travellers using the travel search engine plan to travel either domestically or internationally to see a sporting event in 2025.

Botanical breaks are also blooming, with almost three-quarters of people visiting a garden when they go abroad, suggesting Aussies have a growing desire to return to nature.

"So whether that's a botanic garden or a national park, that's quite a common thing to partake in. So the outdoor experience becomes pretty important," Mr Kris said.

A third of Aussie travellers are fans of cowboy culture or "cowboy core" as cowboy-inspired series rise in popularity, inspiring travellers to explore the wild west. The top-trending horse-riding destinations for 2025 are Argentina, Montenegro and Albania.

People kayaking together. Picture by Shutterstock
People kayaking together. Picture by Shutterstock

Mr Kris said TV series like Yellowstone were inspiring travellers to experience ranch life and go horseback riding when they travel.

Other popular reasons people want to travel are to visit gaming conventions, to see art, and to experience stargazing and dark sky tourism (known as "astro-adventuring"), including eclipses where people travel to vantage points to watch the sky with others.

"It's interesting to see these shifts and again aligning to passion points that resonate with people and resonate in group environments," Mr Kris said.

The Skyscanner report showed the top five trending destinations for 2025 were Siem Reap in Cambodia, Krabi in Thailand, Busuanga in Philippines, Daegu in South Korea and Rovaniemi in Finland.

Millennials lead tribe travel

A report from Globetrender and Ibis - called Go Get It: How Gen Z/Y Will Travel In 2025 - identifies "tribe travel" as one of the main motivations for Millennials travelling in 2025.

The report says the search for belonging was driving tribe travel, a trend that taps into "that fundamental human desire for both communion and community - drivers that are particularly relevant in an era marked by rising loneliness among Gen Z and Millennials, despite being more 'connected' (online) than ever."

A group of people ride camels at the beach. Picture by Shutterstock
A group of people ride camels at the beach. Picture by Shutterstock

Whether people are attending a comic convention, volunteering with friends, or embarking on a girls' getaway, opportunities for "togetherness" will continue to be high on the agenda, the report said.

The report surveyed 9,000 Millennials across Australia, UK, US, Brazil, France, Germany, India and China.

Sarah Falson
Words bySarah Falson
Sarah is ACM’s travel producer. She believes regional travel is just as fun (if not better) than staying in the big cities and loves any travel experience to do with nature, animals and food!.

My all-time favourite destination is ... Cornwall. From the giant seagulls to the blustery beaches, Cornish pasties and fishing villages, it stirs something romantic and seafaring in me.

Next on my bucket list is … Mongolia. I want to go somewhere really unique that feels totally foreign and challenges my way of life.

My top travel tip is … Don’t plan too much. Walk the streets and let it happen. And make sure you check out what’s within a few blocks of your hotel - sometimes the best local food is found that way.