Cheeky homeowners from Tuart Lakes Lifestyle Village had a naked ambition.
They have stripped for a 2022 charity calendar to raise money for breast cancer research and to inspire all women to check their breasts.
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Tuart Lakes Lifestyle Village is part of the National Lifestyle Village communities owned and operated by Serenitas, a provider of secure, affordable lifestyle communities for over-50s living.
Serenitas chief executive Rob Nichols said the National Lifestyle Village communities provide opportunities for homeowners to socialise and come together.
"It is inspiring to see the ladies at Tuart Lakes Lifestyle Village getting together to collaborate and create this photographic project to raise much-needed funds for breast cancer research," Mr Nichols said.
With their modesty cleverly protected by props, the otherwise nude photos capture the women relaxing or undertaking everyday activities in the vibrant Tuart Lakes community.
They are depicted activities from watching a film, playing lawn bowls or cards, swimming, reading or enjoying afternoon tea.
Homeowner Bev Hall rallied more than 18 fellow homeowners to take part in the calendar initiative.
"There was a massive amount of planning involved in setting up the shots, and the ages of the models range from 60 to 80," Bev said.
"The enthusiasm for the initiative was fuelled by the fact that we have all been affected by breast cancer, either personally or through a relative or friend."
Breast cancer is the most common cancer affecting Australian women. In 2021, it is estimated that 19,866 women will be diagnosed, as will 164 men.
It means that approximately 20,030 Australians will be diagnosed with breast cancer in 2021, an average of 55 people every day.
Although breast cancer can occur in younger women, the majority of breast cancers occur after menopause.
About three out of four of breast cancer cases occur in women 50 years and over.
"We hope this calendar will bring women's breast health into the spotlight, reminding women of all ages to check their breasts and have a breast screening," Bev said.
With so many women in the over-50s age group affected by breast cancer we hope that we offer a timely reminder that saves lives, and at the same time, raises important funds for research."
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The Tuart Lakes Lifestyle Village homeowner charity calendar will cost $10 with all funds raised going to Breast Cancer Network Australia.
It was launched at a special afternoon tea celebration.
- To find out how to buy a calendar, go to: www.nlv.com.au/
Therese Murray
Wordsmith. Experienced communications professional. I am a talented writer with a drive to interpret complex information into readable copy. A highly motivated self-starting senior journalist, editor and copywriter trained in all aspects of content production. Writing and words are my passion while I can edit and proof anything. Headlines a specialty. Oh, and I'm not a bad photographer. As a journalist, I can adapt to any writing style. I am aware of the work of public relations and marketing specialists and their needs and I know what is needed to get their message across to journalists. I am a great communicator through social media and just love creating social media conversations. I have a proven track record in helping people and communities solve their problems. My career has been all about telling stories. Storytelling remains storytelling across the gamut of writing, no matter whether you work on newspapers or in marketing. As a journalist, every day is a lucky dip. You have no idea who you will meet, where you will go or what you will do.
Wordsmith. Experienced communications professional. I am a talented writer with a drive to interpret complex information into readable copy. A highly motivated self-starting senior journalist, editor and copywriter trained in all aspects of content production. Writing and words are my passion while I can edit and proof anything. Headlines a specialty. Oh, and I'm not a bad photographer. As a journalist, I can adapt to any writing style. I am aware of the work of public relations and marketing specialists and their needs and I know what is needed to get their message across to journalists. I am a great communicator through social media and just love creating social media conversations. I have a proven track record in helping people and communities solve their problems. My career has been all about telling stories. Storytelling remains storytelling across the gamut of writing, no matter whether you work on newspapers or in marketing. As a journalist, every day is a lucky dip. You have no idea who you will meet, where you will go or what you will do.
