Queanbeyan has announced its new principal partner, Allinsure takes over the naming rights to the Tigers home ground, formerly known as Dairy Farmers Park.

"Our club has been extremely fortunate to have the support of Capitol Chilled Foods and the 'Dairy Farmers' brand for the past 15 years," Queanbeyan general manager football operations, Michael Goiser said.

"But with Dairy Farmers moving to another category of support for our club, we are very proud to announce that Allinsure is coming on board as our new Principal Partner, and that from today our home ground will be known as Allinsure Park,"

Allinsure will provide the Tigers with a performance-based sponsorship deal.

The Tigers will receive a percentage of premiums sold to Queanbeyan Football Club members.

Peter Chamberlain, director of Canberra-based insurance adviser Allinsure, is well known in local AFL circles having umpired local first grade football throughout the 1990s and 2000s.

Chamberlain said it was his passion for the game of AFL that encouraged him to link with the Queanbeyan Tigers.

"It is an important time for the game in Canberra as clubs like Queanbeyan transition out of the North East Australian Football League (NEAFL) and back into a revamped and restructured AFL Canberra competition," he said.

"AFL Canberra is beginning a new era of local football and we at Allinsure saw the opportunity to partner with the Queanbeyan Tigers as an excellent opportunity to help grow the game while supporting a local club.

"The Queanbeyan Tigers are a proud, traditional club dating back to 1925. They've had enourmous success in the modern era and we are very excited to be partnering with them," Peter concluded.

The Tigers season kicks off on Saturday, May 2 2015 at the newly named Allinsure Park following the release of the draw for First Grade, Second Grade and Rising Stars (Under 18s).