The golden rules for equities

By John Collett
Updated April 23 2014 - 8:08pm, first published 3:00am

Elio D'Amato, chief executive of shares researcher Lincoln Indicators, has a warning to investors such as those buying shares for their self-managed superannuation funds. And that is not to buy shares in companies because they are cheap without regard to a company's financial health. D'Amato has been around long enough to have seen several of the greed and fear cycles of Australian shares. It has confirmed to him that companies in sound financial health are much better to withstand shocks like credit squeezes and changes in government policies than those in poor health.

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