MORRIS the bull has gone missing again. But this time it's different.
There's been no photos, no letters, no calls. There's just been silence and that's what's got butcher Jamie Cole so worried.
Mr Cole, from Lindbeck's Butchery, said the business mascot, who's lived on their Cooma Street roof for more than two decades, had gone rogue many times before. But dear Morris has always made sure to send some clues as to his whereabouts.
"It's a bit worrying. We've had people take him before and they'd send us photos of him down the coast fishing, or with a towel over him or what have you," the butcher said.
"People often take him as a joke, end of school leavers or players on end of season footy trips. But there have been no clues or tips, nothing in the mail. This is just out of the blue."
Morris went missing about a week ago and the Lindbeck's Butchery's staff have offered a T-bone steak reward for his safe return.
Mr Cole is confident the bovine will find his way home, as he always does.
"We want him back, he's the main attraction. People always say 'we know where the butcher shop is, there's a bull on the roof'," Mr Cole said.
"He's a full-grown adult and likes to roam as bulls do.
"He always comes back."
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