QUEANBEYAN City Council's Tracey Lamont is a great champion of the town and she says it's time to shake off the outdated "struggle town" label.
"I don't like that 'struggle town' tag; I don't think we deserve it, we deserve something a bit better," she says.
"I feel like we're on the cusp of something really quite exciting. [Queanbeyan] is one of those things you have to scrape away the surface to find something good. It would be nice if that surface was a little shinier, but not too shiny. You still want that edge."
In her new role as place management co-ordinator Ms Lamont is helping make Queanbeyan's exterior a little more pleasing to the eye. Her main priority is to work with businesses to find the best way to beautify the CBD.
However in the process of modernising the city she said it's important to retain its charm. She wants people to appreciate and embrace Queanbeyan - warts and all.
"It's that heritage and history, once you pull it down you can never get it back. I think that's the difference, we have to save our heritage and save our history and be very proud of it and not try to hide it," she said.
"There's good and bad architecture here from every single decade and I think that's really interesting and gives it that bit of quirkiness. There's some buildings in the main street that I think, 'aren't they horrific examples of '70s architecture?'.
"But that's what we did in the '70s, we built bad buildings and once they're gone, they're gone. We have to preserve the good and the bad ... so we look at the bad and think 'we're never doing that again!'.
"To me, that's the heart of the city, it's the things you don't find anywhere else."