QUEANBEYAN'S main street school wear store Savvy has undergone a dramatic refurbishment in the last week, with a stylish modern fit out to bring its growing brand up to date.
The local retail chain has also refined its focus and no longer stocks formal wear, instead focussing entirely on its core business of school wear.
Co-owner Sue Montgomery said the updated look was part of an overhaul of the Savvy School Wear brand, which operates from three shop fronts in Tuggeranong, Mitchell and Queanbeyan.
"The refurb was part of a total refurb that Savvy was doing," she said.
"We moved down a couple of doors to a new, bigger store in Tuggeranong last year, and this year we refurbed the Mitchell and Queanbeyan stores so that they all look the same when you walk into them."
Ms Montgomery said the business was looking to boost its brand recognition among customers.
"Just like how you walk into every Aldi Supermarket, they all look the same. And we wanted them to have a bright, modern light feel as well," she said.
"It's actually about branding ourselves as a recognisable store and brand. We want a customer from Jerrabomberra to be able to walk into our store in Tuggeranong and it looks the same, and the staff dress the same. We want Savvy to be recognised."
Savvy Queanbeyan stocks school wear for all local Queanbeyan schools, and also covers major Canberra schools including St Benedict's, St Clare's, Merici College, Mackillop College and St Edmund's.
"A lot of the girls from St Gregorys go on to Merici College and the boys tend to go onto St Edmund's or Mackillop," Ms Montgomery said. "So we can accommodate them when they make the change to high school as well," she said.
* Visit Savvy School Wear Queanbeyan at the top of Cassidys Arcade on Monaro Street. And keep an eye on your school newsletter for the new Savvy website, launching soon.